The Startup/Business Survival Guide: How to Build a Business Without Losing Your Mind
by Taryn Williams.
Embarking on the entrepreneurial journey is like setting sail on uncharted waters - exciting and occasionally, a little bit terrifying. But fear not - with the right strategies, a truckload of hard work & great people around you, you can navigate the startup seas without losing your sanity. Here's your ultimate survival guide:
1. Embrace the Chaos (But Keep a Map Handy)
Startups are inherently chaotic. One moment you're the CEO; the next, you're manning customer service or packing customer orders in the warehouse. Embrace this unpredictability, but maintain a clear roadmap. Set achievable goals, prioritize tasks, and remember the importance of charting a forward course and being laser focused on your north star metric.
2. Assemble, Nourish & Reward Your Crew Wisely
Your team is the heartbeat of your startup, so hire wisely. Look for people who not only have the skills but share your passion and resilience. A strong, cohesive crew can tackle any challenge, and it's far more enjoyable to ride the waves with a group that feels like family. But it’s not just about the work - think of ways you can nourish your team (when you often cannot compete with corporate paychecks).
Keep your team energised—both mentally and physically—whether it’s with a weekly yoga session, inspiring guest speakers for lunch-and-learn events, or by ordering nourishing meals and corporate catering. After all, the best teams don’t just work together—they grow, learn, and enjoy great food together, too.
3. Learn to Say 'No' (Politely, of Course)
Opportunities will come knocking - some beneficial, others, not so much. Mastering the art of saying 'no' protects your time and resources. Politely decline distractions that don't align with your mission, and focus on what truly propels your business forward.
4. Celebrate Small Wins (Preferably with Cake)
In the hustle of startup life, it's easy to overlook minor victories. Take time to celebrate these moments. Whether it's landing a new client or surviving a particularly grueling week, acknowledging progress keeps spirits high. And who doesn't love an excuse for some treats?
5. Find a Mentor (Because Even Superheroes Have Sidekicks)
No founder has all the answers (even if LinkedIn makes it seem that way). A great mentor can be a sounding board, a source of wisdom, and an invaluable reality check when you're spiraling over minor setbacks. Seek out someone who’s been in the trenches before—someone who can help you navigate challenges and remind you that no, the sky is not actually falling. Bonus points if they also introduce you to game-changing connections over a good cup of coffee.
Building a business is no small feat, but with the right mindset and strategies, you can thrive without losing your mind.
SO this International Women's Day, hoist your sails, gather your crew, and set forth with confidence - adventure awaits!
